Emergent from Los Angeles, Brashy Studios transcends conventional fashion taxonomies—a luminous intervention at the intersection of cultural archaeology and posthuman aesthetics. Stockholm siblings Jacob and Axel Hägg orchestrate this convergence: not merely clothing but a topological mapping of the spaces between established disciplines, where authentic innovation crystallises.

The studio functions as an algorithm of opposites—transforming overlooked frequencies into harmonics of style that ripple through perception. Their methodology distills retroactive futurism through contemporary metallic clarity, each collection a thesis on temporal collapse and expansion.

From concept sketch to global phenomenon—Brashy Studios began with a vision to create streetwear that transcended conventional categories. Started in a small Los Angeles studio, we developed the initial brand DNA through careful material selection and an aesthetic that combined utilitarian elements with a raw, unfinished quality.

our job encompassed every aspect of the brand's creation: designing the inaugural collection, establishing the minimalist visual identity, directing photoshoots, and building relationships with early stockists. The first collection featured innovative use of PVC and transparent materials—a signature that would define the brand.

The deliberate choice to focus on women's streetwear—an underserved segment in 2011—proved pivotal. By addressing this gap with authentic design language, Brashy Studios established immediate credibility with fashion-forward consumers.

By 2019, Brashy Studios had evolved beyond fashion label to become cultural signifier — a transformation we guided through deliberate brand extension and narrative development. The distinctive transparent materials and unfinished aesthetic had become recognised visual shorthand, referenced across fashion, music, and digital culture.

During this period, we expanded the brand's territory through strategic collaborations with artists and cultural institutions.

we also developed a comprehensive archive of the brand's visual evolution, documenting our material exploration and conceptual development. This archive served both as creative resource and validation of Brashy's cultural impact, establishing the brand as a significant voice in contemporary visual culture.