Haegg & Haegg is the ongoing result of building from principle, not from market trends. It is not a brand in the conventional sense, nor a studio, nor an agency. It is a living framework - an applied system of thought - evident in the companies we’ve created, the structures we’ve implemented, and the cultural tools we continue to refine.
Current Ventures
HHG: Home / Current Venture
All Ventures
→
Recent Projects
HHG: Home / Recent Projects
All Projects
→
Selected Dispatches
HHG: Home / Selected Dispatches
" BYOB gave you the party. BYOD gave you the workplace. BYOI gives you the operating system for your business. "
The buyer's manifesto for the Cortex era.
" I built a Cortex. The thing about building one is that it doesn't stop. "
Inside the build. What the fractal looks like.
" The pattern emerging in GTM applies everywhere. The Cortex isn't a sales tool. It's a way of encoding how you think. "
Beyond GTM. What the pattern becomes.
" The GTM Engineer brought the tools. The GTM Cortex brings the brain. "
The evolution of the GTM Engineer.
" Lovable democratizes building. Robinhood democratizes investing. There's a bridge between them. "
Startup funding, democratized.
" Clay invented the GTM Engineer. Lovable could do the same — a new role that couldn't exist before AI. "
A new role for the AI building era.
All Dispatches
→
brashy studios
HHG: Home / Venture Highlight
“ Inspired by the past, but never stuck in it, stockholm-born brothers, Jacob Hägg and Axel Hägg, combine subculture aestethics with everything they find on the darkest corners of the web, creating retro-futuristic streetwear that’s both dissident and paranoid. It’s that marriage of pre-internet styles with a technology-based edge that makes brashy studios super 90’s. But distinctly now - oh, and really cool. “
- Alexandra weiss, Bullet / Interview magazine
Brashy Studios
→
HAEGGHAEGGGROUP
Haegg Haegg Group
HHG Site
More HHG
Haegg Haegg Group
System design meets cultural direction. The work is never finished.
De Neutralibus et Mediis Libellus
Haegg & Haegg is the ongoing result of building from principle, not from market trends. It is not a brand in the conventional sense, nor a studio, nor an agency. It is a living framework - an applied system of thought - evident in the companies we’ve created, the structures we’ve implemented, and the cultural tools we continue to refine.
Current Ventures
All Ventures
→
Recent Projects
All Projects
→
Selected Dispatches
" BYOB gave you the party. BYOD gave you the workplace. BYOI gives you the operating system for your business. "
The buyer's manifesto for the Cortex era.
" I built a Cortex. The thing about building one is that it doesn't stop. "
Inside the build. What the fractal looks like.
" The pattern emerging in GTM applies everywhere. The Cortex isn't a sales tool. It's a way of encoding how you think. "
Beyond GTM. What the pattern becomes.
" The GTM Engineer brought the tools. The GTM Cortex brings the brain. "
The evolution of the GTM Engineer.
" Lovable democratizes building. Robinhood democratizes investing. There's a bridge between them. "
Startup funding, democratized.
" Clay invented the GTM Engineer. Lovable could do the same — a new role that couldn't exist before AI. "
A new role for the AI building era.
All Dispatches
→
brashy studios
“ Inspired by the past, but never stuck in it, stockholm-born brothers, Jacob Hägg and Axel Hägg, combine subculture aestethics with everything they find on the darkest corners of the web, creating retro-futuristic streetwear that’s both dissident and paranoid. It’s that marriage of pre-internet styles with a technology-based edge that makes brashy studios super 90’s. But distinctly now - oh, and really cool. “
- Alexandra weiss, Bullet / Interview magazine
Brashy Studios
→
Haegg & haegg group
Haegg Haegg Group
HHG Site
More HHG
Haegg Haegg Group
System design meets cultural direction. The work is never finished.
De Neutralibus et Mediis Libellus