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Haegg & Haegg is the ongoing result of building from principle, not from market trends — a living framework, an applied system of thought.
What is BYOI
An AI operations studio. A cortex is an operational brain for a business — BYOI built its own before this was a category, and now builds, teaches, and researches them for others.
“ BYOB gave you the party. BYOD gave you the workplace. BYOI gives you the operating system for your business. ”
The buyer's manifesto for the Cortex era.
Read now“ I built a Cortex. The thing about building one is that it doesn't stop. ”
Inside the build. What the fractal looks like.
Read now“ The pattern emerging in GTM applies everywhere. The Cortex isn't a sales tool. It's a way of encoding how you think. ”
Beyond GTM. What the pattern becomes.
Read now“ The GTM Engineer brought the tools. The GTM Cortex brings the brain. ”
The evolution of the GTM Engineer.
Read now“ Lovable democratizes building. Robinhood democratizes investing. There's a bridge between them. ”
Startup funding, democratized.
Read now“ Clay invented the GTM Engineer. Lovable could do the same — a new role that couldn't exist before AI. ”
A new role for the AI building era.
Read now