{"collectionById":{"d0f82e36-e6f0-4b1e-abe0-28f5a6cbde51":{"id":"d0f82e36-e6f0-4b1e-abe0-28f5a6cbde51","name":"Ventures","fieldSchemas":[{"id":"67bca6e3-cb3e-4ba1-8e74-cdc303814d3a","name":"Status","type":"plain_text"},{"id":"2d5547af-c0ce-46be-894b-57aed576584e","name":"3x3 Image 2 (4:5)","type":"image"},{"id":"24a7a000-2817-4c8b-88d7-ea1a9c1687e4","name":"Splash Image (1280 x 800)","type":"image"},{"id":"d62a522a-e433-4892-8c0a-6b304d84d069","name":"3x3 Image 3 (4:5)","type":"image"},{"id":"2c178b14-6a5d-4c8b-83d8-79712c6a3880","name":"3x3 Image 1 (4:5)","type":"image"},{"id":"92e8ba54-d38a-49b8-9faf-ec0e4738d061","name":"Website","type":"link"},{"id":"82a41d07-aa9c-425d-8908-bf912f0411c1","name":"Slug","type":"slug","role":"slug"},{"id":"97d32ef5-4cc9-4c07-aae7-7f0233f59b32","name":"Title","type":"plain_text","role":"primary"},{"id":"05408d91-ad1e-4d17-b5eb-999871cdc648","name":"Venture - Full (Fixed)","type":"rich_text"},{"id":"2b61b020-cf8a-4e02-965c-c50c26472262","name":"Keyword 1","type":"plain_text"},{"id":"44ddff67-3032-474d-b4f0-ef00d249a300","name":"Link Button CTA","type":"plain_text"}],"itemById":{"36661115-03b4-4af1-85d1-b654ee73c763":{"id":"36661115-03b4-4af1-85d1-b654ee73c763","index":"%O","collectionId":"d0f82e36-e6f0-4b1e-abe0-28f5a6cbde51","fields":[{"id":"375a845c-15cf-4ff2-b860-e60951820e36","value":"{\"image\":\"8a541f00b0ea6ff1689ea2370a0d8e3f6d45fa8c\",\"imageThumbnail\":\"4c7ac22299e92f5a3166460e478f59a375bfdd19\",\"originalImageHeight\":1632,\"originalImageWidth\":2912,\"altText\":\"\",\"fileName\":\"Brains.png\"}","itemId":"36661115-03b4-4af1-85d1-b654ee73c763","fieldSchemaId":"24a7a000-2817-4c8b-88d7-ea1a9c1687e4"},{"id":"9c893050-1a55-4c80-ba4d-ae947b9d2765","value":"{\"image\":\"8a541f00b0ea6ff1689ea2370a0d8e3f6d45fa8c\",\"imageThumbnail\":\"4c7ac22299e92f5a3166460e478f59a375bfdd19\",\"originalImageHeight\":1632,\"originalImageWidth\":2912,\"altText\":\"\",\"fileName\":\"Brains.png\"}","itemId":"36661115-03b4-4af1-85d1-b654ee73c763","fieldSchemaId":"2c178b14-6a5d-4c8b-83d8-79712c6a3880"},{"id":"3d0ad4d1-1648-437a-84c6-b15fa351c1a6","value":"Read the thinking →","itemId":"36661115-03b4-4af1-85d1-b654ee73c763","fieldSchemaId":"44ddff67-3032-474d-b4f0-ef00d249a300"},{"id":"376b1e49-4cd1-48cf-bfda-0ea2c75e4e8a","value":"{\"url\":\"https://advancedpectoralthinking.substack.com\",\"openInNewTab\":false}","itemId":"36661115-03b4-4af1-85d1-b654ee73c763","fieldSchemaId":"92e8ba54-d38a-49b8-9faf-ec0e4738d061"},{"id":"136b00ee-2e84-4f3a-ac8e-a0cc666befba","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"BY01 builds Cortexes for operators who refuse to rent their thinking.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Companies are still figuring out what to do with AI. The pattern that keeps emerging in the ones who go deep: build a brain — a layer that holds the voice, the customers, the decisions nobody wrote down. Agents read from it. Tools follow orders. The Cortex is that brain.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"BY01 is an AI Operations Studio. Half research, half agency in formation. The research is the cortex itself — a living operating brain that HHG ventures already run on — published outward through the Cortex series on Substack. The agency forms around concrete engagements, helping companies find their cortex-shape from the inside, one foothold at a time, on the way to something productized.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"We don't market this loud. By application. Small number of engagements per year.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"36661115-03b4-4af1-85d1-b654ee73c763","fieldSchemaId":"05408d91-ad1e-4d17-b5eb-999871cdc648"},{"id":"c7ecb0bb-c21e-4c1e-8fdc-d78778e0145b","value":"BY01","itemId":"36661115-03b4-4af1-85d1-b654ee73c763","fieldSchemaId":"97d32ef5-4cc9-4c07-aae7-7f0233f59b32"},{"id":"50ecc956-f6df-4ad9-93f4-af5d5e4d6d03","value":"Ongoing","itemId":"36661115-03b4-4af1-85d1-b654ee73c763","fieldSchemaId":"67bca6e3-cb3e-4ba1-8e74-cdc303814d3a"},{"id":"3f5f4c3d-d9a3-48dd-9676-a1ba5c7da958","value":"Cortex","itemId":"36661115-03b4-4af1-85d1-b654ee73c763","fieldSchemaId":"2b61b020-cf8a-4e02-965c-c50c26472262"}]}}}},"slugByItemId":{"319c11e0-7a0b-4a9e-b1be-d37e0ada7fff":"calleoke","0c3aaf56-6b9b-4b7e-837b-f77c8941027b":"ti-sm","7d39fa46-74a2-4281-9378-743996962032":"neg-spc","776e08fd-fdc6-4311-897e-3151a3bb2676":"intelligence-matters","7250cab7-0723-47ec-b2b4-a76d03e3720b":"tilth-era","36661115-03b4-4af1-85d1-b654ee73c763":"by01"}}